Juvi Da Gemini Sends a Message With “East” Visual

Posted: March 16, 2016 in
Written by: Chizzle

On the east side, we like it grimy; This brand new visual from Juvi Da Gemini is the embodiment of just that. It’s an anthem we’ve been hearing for the past few months, echoing a harsh warning shot to anyone with ill will toward JDG. The official video for “East” opens up a door to the Toronto rapper’s past, serving as a walk down memory lane, set in Juvi’s old middle school, John Buchan Senior Public School in Scarborough. Rocking his own JDG gear (which you can purchase from him for your own), running around his old stomping grounds with his people, this track and visual is a piece of Juvi and a look into his life. It’s apparent that the Eastside-of-Toronto rapper prefers to look down at his targets while spitting his immaculate flow, like a hip hop sniper, from the tops of basketball nets and busses. We won’t ask how you got up there. Anytime the backdrop isn’t set in the school’s gym or a Scarborough neighbourhood, Juvi is cast in green light and dark shadows portraying an even grittier emotion to the video. For anyone who doubted, just know we heard you talking, and it’s still an eastside ting. Check the video below.

Written by Chizzle

www.soundcloud.com/juvi-da-gemini/juvi-d­a-gemini-east

Producer: @DimpleDelivery
Director: @anthonychampion
Filmed by: Finesse Films
Recorded: TheCave
Sponsorship: JDGAttire

Look out for more visuals as well as music as JDG gears to release his anticipated LP called #ESTFromTime which is a play on words for #EasternStandardTimeFromTime #EstablishedFromTime & #EastSideTingFromTime.

The Author: Chizzle

Chelsea is Envy Magazine's owner. She has had a passion for hip hop at a young age and has since made it her life's career dream. Since 2008, Chelsea has worked as a freelance photographer, focusing a majority of her work on hip hop music and culture. She has photographed and interviewed many high profile artists from OG's like Obie Trice, Rakim, and Bone Thugs-n-Harmony to new-age cats like Action Bronson, Rich Homie Quan, and Yelawolf. Follow on IG: @chizzlephotodesign